Company News

‘Anarchy’ at Axe

Unilever brand’s new collection to include women’s scent.

Author Image

By: TOM BRANNA

Editor

Axe—a brand that’s been focused on helping young men smell better so they can attract women—is going after the fairer sex once again, but in an entirely new way. The Unilever brand is set to roll out a new collection called Anarchy, which will include the usual SKUs for men, but also a new body spray fragrance for women, according to a report in The New York Times. For the boys, Axe Anarchy will include products such as hair care, sprays and AP/deodorant, while the women’s body spray w...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters